Introduction / Preview : Sony Ericsson W980i / W980
Sony Ericsson W980/w980i, a Walkman phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman on Top design, sees the W980i cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.
The W980/w980i Walkman phone is designed to allow you to listen to music as it should be heard. Clear stereo enables the music to sound like the original recording. Clear bass delivers distortion free sound even at higher volumes. These features combine with the premium headphones, the Stereo Portable Handsfree HPM-77, to deliver an incredible clear audio experience and music that sounds as true as possible to the original recording.
The W980 Walkman phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio receiver. This gives you the ability to share your music with all those around you, whether through a friend’s hi-fi or your car stereo.
Quality music is made for sharing with the W980. Unplug your headset, sit back and let the music flow through the integrated stereo speakers for all to enjoy. select a track from the extensive music library – the W980 lets you store up to 8000 songs – or tune in to your favourite radio station and listen out loud. No need to plug in an FM Receiver, since this is on-board with the W980.
With the recent evolution of PlayNow arena, Sony Ericsson’s popular over-the-air (OTA) and web download service being launched this May, you will be able to access up to 5 million tracks to maximise your music collection. The W980’s TrackID feature, which can identify any track that you just can’t put a name to, will be fully integrated into PlayNow arena. This makes the W980 a genuine gateway to great music, as you can download the track instantly once it has been identified.
You can tailor the W980’s Walkman player to the music that you’re listening to. This latest Walkman phone provides a choice of eight equaliser presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you’ve can always choose the best sound for the song.
The Walkman on Top feature on the W980 gives you the full functionality of a Walkman player without even having to open your phone. The entire Walkman player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless.
Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980 Walkman phone comes with the new Stereo Portable Handsfree HPM-77; a headset that lets you enjoy music in powerful stereo sound. The HPM-77 also allows users to take their calls handsfree, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.
Whether listening via the headphones or the stereo speakers, the W980 Walkman phone is a must-have for those who want an unrivalled music experience, which they carry with them every minute of the day. It is a UMTS/HSDPA 2100 GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets from Q3 2008.
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